Hero Design were tasked by NHS Hull to develop a local design style within the NHS guidelines. Whilst research showed that the NHS brand itself had high levels of trust and integrity in the Hull area, they wanted to complement that trust and integrity with a sense of local ownership, and demonstrate that by working together with the citizens of the city, they can all help to make the city a better place.
The design style we created enabled the Trust to portray a consistent and unified image and create a sense of local identity. The image we created showed healthcare professionals and the public of Hull working together side by side to create a better city, along with the copy line ‘Together We Care’.
Another key element of our local design style and an important part of our overall brand image was photography. We developed an extensive image library of actual local Hull people and NHS staff. The style of photography conveyed the values and feelings we wanted to express about Hull and the Trust’s aspirations for its people.
Graphic Design in Hull from Hero Design