We were tasked by Hull City Council to produce a brand that would reflect the new aspirations of the authority. The branding needed to reflect a modern, open, forward-thinking organisation where staff are valued and the needs of the customer are at the heart of everything they did. The existing identity had as a graphic symbol three crowns. The significance of this was the crowns represented the Royal Charter, granted on the City by King Edward 1. Our only stipulation with the new branding was that we featured the crowns in the branding. This we did but re-drew the crowns to give a more modern and contemporary look. We coupled this with a subtle change of colour and employed the font Skia to add to the look and feel of the brand. Once the logotype was agreed we worked out to develop a full visual identity system. A colour palette was developed, comprising of six colours and a strong consistent typographic style. The final piece in the branding jigsaw was the development of individual service focus logos for each department within the authority, allowing individual personalities within the overall brand. To ensure consistent use of the brand an extensive corporate identity manual was written and produced.
Graphic Design in Hull from Hero Design