Hicalife create high quality, purpose designed retirement properties throughout East Yorkshire. We were asked to look at the marketing of their Holderness Grange Retirement Village in Hedon, east of Hull. The village was aimed at the over 55’s so we carefully set the tone to appeal to this target market in terms of graphic style and copy content. Firstly we produced a logotype for the village, majoring on a local theme. The next step was a literature package which comprised of a folder/brochure, which contained specific literature pieces on house types, site plans, property specification, leisure and management services. The literature package also contained a range of illustrations we produced of the house types crafted from architects drawings. Also as part of the literature package inside the folder we produced a DVD with a 3D tour of the planned site. A planned strategic advertising campaign was also produced in conjunction with our media partner covering press and outdoor advertising.
Graphic Design in Hull from Hero Design