Our brief for this client was to create a corporate identity for a skilled and creative individual who produced flower arrangements mainly for weddings. The name was already originated by the client, so by its nature suggested various visual connotations. We felt it was important to keep the feel light, friendly and creative. After our initial ideas the client settled on the hat idea, which we then executed in a water colour illustration style. We joined the illustration with an elaborate serif font. The result was exactly the feel we set out to create and we wrote various straplines/positioning statements to work with the logotype that reflected the Flower Witch name.
Graphic Design in Hull from Hero Design